Life

Hobbies and Interests!

  • Public Speaking and Storytelling - member of 1st London Toastmasters!

  • Researching Personality, Behaviour and everything AI

  • Social Impact initiatives around Education and Professional Development

  • Photography and Content Creation: check out my Tik Tok & LinkedIn!

  • Entrepreneurship, Coaching and Mentoring

  • Exploring our amazing planet Earth! (Often spontaneously…)

  • Walks in the park when in London, and Beach days when in Dubai…with friends and family <3

  • Running! Training for my first 10k Charity Race :)

  • Gym Classes - Pilates, Spin, Strength!

  • Reading, writing, listening to (and recording ;)) podcasts

Next on the Bucket List

  • Travel and Explore South Asia and South America

  • Bungee Jumping

  • Inherit my family’s culinary skills

  • Parle français avec plus d’assurance!

Digital Strategy @ Adobe

I have a really cool job working with cool people to shape visions using cool tech. Speaking of cool, here’s some of the impact i’ve driven:

  • Created my own Customer Experience framework and presented to Internal Teams and Leading Industry Clients

  • Lead 15 Brand Personality Exercises

  • Orchestrated 10 Client Use Case Ideation and Prioritisation Workshops

  • Lead 3 Account and Vision Planning Workshops

  • Coordinated 5 Client Business Cases

  • Introduced Cross-functional guest speaker sessions to build relationships and promote knowledge sharing during my weekly team meetings.

  • Co-created 4 pieces of governance for end-to-end consistency in alignment between teams and their clients.

  • Provided product-agnostic strategic advisory to 40+ clients across 10 industries (Travel, Hospitality, Retail, CPG, Media, Sports, Telco, Auto, B2B and FSI)

  • Led EMEA’s Grocery Community, centralising resources and sharing knowledge between Account Executives

  • Hosted a sub-industry Global ‘All Hands’/Town Hall

  • Organised our EMEA team days, socials and bi-weekly ‘Monday Mornings’

  • Founded Adobe’s Intern Creative Crew with 30 interns across 6 teams in the UK, now being scaled across regions

  • Co-Led Women @ Adobe’s Wellbeing Team, planning and executing 5 events (Leveraging your personality, Office Yoga, The Happiness Code and Unlocking Your Professional Career).

  • Founded Adobe’s Culture Community

Leadership Roles

  • President of Bath Marketing, Communications and Public Relations Society

  • Vice-President of Bath Arab Society

  • Lead Curator of TEDx Bath University

  • Won Best Consultant at 180 Degrees Consulting 2024

  • Academic Representative of Management and Marketing for the class of 2026

  • Student Ambassador at Bath’s School of Management

  • Consumer Psychology Apprentice Researcher

  • Peer Mentor

    More Uni Life

    • Latin & Ballroom Beginner’s Rep at Competitive Dancer, Regional Semi-finalist in the Waltz

    • Recreational Kickboxing, Fencing, Canoeing, Basketball, Volleyball, and Badminton

    • Aside from the societies I ran (in previous section), I enjoy Women in Business, Bath Entrepreneurs and the Bath Islamic Society

    • Spontaneous trips to Sainsburys when the girls and I are craving a sweet treat